2022 Summit. LaPointe Jameson cut her teeth in private equity, turning around "distressed. To be fair, theres a lot of that in regular sports, too. There were many race-related incidents in America over the past year that I think everyone is aware of in terms of legal justice and recourse for race-related incidents. And by agencies that are the real ones, you know, UTA, CAA, large conglomerates. So those are your deals, not their deals? Ive asked you a lot about places youre increasing costs. [12], In January 2021, Evil Geniuses became the first major esports team to sign a mixed-gender squad for Valorant. "Greenwich native 'found a social escape' in gaming. When you talk about those global audiences, youre talking about impressions. Its usually family, or I was born in a location, or I live in a location, so Im a fan of the locations team. I ask every CEO who comes on the show, for their decision-making framework, and Ive kind of waited a bit to ask you because I wanted to give people a sense of how novel the decisions you make are. At Evil Geniuses, professional esports players compete in video games, such as League of Legends, Dota and Counter Strike, LaPointe Jameson said. We wouldnt have a value proposition to exist without the athletic side. We havent targeted any women in hiring. Nicole LaPointe Jameson. What do you mean? Become an industry insider. 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Big thanks to the fabulous and patient @frenzystudio_ for their help with conceptualizing my brand, and @alexaftw for bringing my voice to life! And thats part of the culture of gaming. Im so excited to have a platform to give a megaphone to people whose voices felt like they werent heard before, even though they are legitimate parties and creators and innovators in the space, but also, professionally, gaming is ubiquitous, and it should be ubiquitous. One thing we love about Riot and them franchising League of Legends is even though you might look at that price tag of a franchise medallion and go, Holy crap, who would spend that money on this? What it shows is, though, we have a voice at the table and how the league is constructed and supported. So we really focused on bringing peripheral revenue streams into the business to support what we do but that also dont deprecate from the core product of who we are. And building a playbook of how even my team members at EG can operate, understanding, okay, what lanes do we play in and what lanes do we not? Explain how you became the CEO of Evil Geniuses? Depending on where we are, the first is probably financial. What type of sponsorships can we sell? So bear with me if youre an esports expert, but taking a step back. The transition to a network of people who were excited about my changes made it much easier. Evil Geniuses (EG) is an American esports organization based in Seattle, Washington.Founded in 1999, the organization has fielded players in various fighting games, Call of Duty, Counter-Strike: Global Offensive, Dota 2, Fortnite Battle Royale, Halo, League of Legends, StarCraft II, Rocket League, Tom Clancy's Rainbow Six Siege, and World of Warcraft. See, this is why youre in charge. And so part of it is personal. FaZe Clan is probably a good example because in the bimodal spectrum of how the esports teams operate, theyre full-on entertainment. Youre running a startup. When I came into the space, I was nervous. Jump ahead to January 2019, and we were deep in the diligence of Evil Geniuses, which had a wonderful brand but was looking for cash and leadership to best utilize that money. However, what is an interesting equalizer is that competitively, right, if were in a round-robin open qualifier tournament [that] takes place in Singapore and its us, backed by institutional investors and sports investors, versus a group of friends from the Philippines who have done nothing but played this game for 10 years, its hard sometimes for us to give a value proposition of why go through all the rigmarole of structure. And so that also breeds a negative culture by people who come in and say, Well, like attracts like. And so weve pushed a lot there to ensure we bring in many different people from many different backgrounds to support and bring true optics of who is a gamer and whos in the gaming space. Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world. Right. The average esports athlete at Evil Geniuses makes about $70,000 per year. And whos paying you guys? Spring Skincare Hero: According to your skintype. 2,546 followers. We have to be thoughtful. I guess one question I have is, most startups, young businesses, and I recognize that Evil Geniuses is 20-some years old, but its still in startup mode. Phone Number: (571) 259-**** Nicole A Lapointe, age 41 View Full Report Address:***** Junction Dr, Plano, TX. People love esports, but the infrastructure and the money behind it isnt as much. League of Legends professional gamers, for the esports organization Evil Geniuses, are pictured at a recent competition. How do you balance that, especially as youre growing? Nicole LaPointe Jameson (born April 11, 1994)[1] is an American businesswoman currently serving as the CEO of esports organization Evil Geniuses. We realized we could white-label those tools and sell them direct. Its rough, I think there are three big reasons why esports can be a little backwards, considering how much of an advantage they should have by how the games actually are played and competed on, which are generally more accessible, right, for gender, for whoever. So in some franchise leagues we have regulations we follow, and some leagues where theres no regulation. Just in two years, right, we are a tech and gaming company that is 52 percent female leadership and management positions. (Podcast), Chief Executive Officer, Peak6 Investments LP. And its hard because I have a lot of people at EG who intrinsically, deeply, deeply care and theyre like, Well, we have a platform, lets say something. So things that we do that will authentically resonate with whoever were trying to target is critically important. Health issues, such as carpel tunnel, back strain and eye strain can all lead to a shorter career path, with most professional gamers retiring before they reach a decade on the job, LaPointe Jameson said. There werent a lot of people spending on marketing and advertising in a COVID world. I mean, Ive watched a League of Legends match and Ive played this game five times and I have no idea whats going on, right? Oh, man, Lees lawyers going to call me up tomorrow. Why is that interesting? Well, that means whoever in all my predecessors were able to navigate a very IP and tech platform changing ecosystem for 21 years of our existence, thats a hard skill. Nicole E Lapointe, age 48 View Full Report Address:***** Lynores Way, Plano, TX. Welcome to Decoder. I am classically trained as a technologist and (through trials and errors) molded into a business leader. And then, in particular with sports, sports are traditionally very local. And by being nimble in those areas, were able to show positive traction across fandom development, revenue development, even competitive results. It can be hard, personally, knowing the elephant in the room is there are many spaces in business globally that we participate in, that me as an individual might not usually be able to participate in by my race or my gender, especially, and that is hard to navigate. The predominantly male esports industry has a reputation of toxic, harassing and bullying behavior toward women players. By bringing a new lens of growth opportunity and management to the esports space, Nicole revitalized the organization into a thriving company that has . Join former-Denver Bronco, and Superbowl 50 Champion, Ryan Harris, for a fireside chat with CEO of iconic professional esports organization Evil Geniuses, Nicole LaPointe Jameson. There are parts that feel like what a tech CEO would have to do. So you started in finance? I think thats the biggest misnomer in esports space. Tatiana Flowers was formerly a reporter and fellow with Hearst Connecticut Media Group. Bloomberg Daybreak, anchored from New York, Boston, Washington DC and San Francisco provides listeners with everything they need to know. So whatever we can do to get the best athletes in our house works for me as a business. I wouldnt be here if I didnt believe that wont change over time. AboutPressCopyrightContact. People love floating. It's actually a myth about how to make money on Facebook Nicole LaPointe Jameson (born April 11, 1994) is an American businesswoman currently serving as the CEO of esports organization Evil Geniuses. We have a really great and very fast-growing direct sponsorship line. And so cost is the first big framework we look at. Its a tough balance. However, there are times where weve made big bets on teams, like actually entering into a title and doing things a different way. Knowing what titles are sticky, what developers have good relations. We try to do the most that we can do realistically, and were very big realists around what has impact and what doesnt versus what fights do we take that stop our business from continuing. And that also resonates with partners. So, franchising is interesting to us, because it gives a revenue share, we get part of broadcast rights and revenue, part of league sponsorship rights and revenue, as well as then we can sell our own direct sponsorships against it too. Use Next and Previous buttons to navigate. Bumpouts in Byram? One of our other teams competes for upwards of a $40 million prize pool for a singular event called the International every year in Dota. Do you think that tension is unresolvable? I think a very interesting today case study is Fortnite, right? People always give me a lot of shit for that too, like, Your merch sucks. And Im like, Im sorry, I dont care.. You cant see Nicole. 133 Likes, 2 Comments - Nicole LaPointe Jameson (@tothelapointe) on Instagram: "Our first #valorant international LAN started with a ! Let me push in on the China point. So weve taken bite-sized steps and directions we knew we could own before doing kind of the table stakes of what everyone else is doing. What work do you do with them? But its been a long process, with challenges and setbacks along the way. "[5][6] PEAK6 would later acquire Evil Geniuses in May 2019, installing LaPointe Jameson as the organization's new CEO. Lets pull API data of the best-ranked players in the world. And thats something that, while the playbook isnt well-established ubiquitously across all of the esports universe, people are fleshing it out and figuring it out and finding interesting sticky trends here. There are a lot of incidents of okay, well, if we speak on this, do we also talk about similar happenings in the Middle East, in China, in Northern Africa? Very, very few people will ever play football. At the heart of it all, I'm building a winning brand that reflects gaming culture's diverse, vibrant audience. They have no one to report into. My differences made me nervous, but since I had spent so many months in the due diligence process with the internal EG team, I felt like I had already been working with them. We doubled down when we actually found out from an empirically built roster that roster also included both women and men. I think were going to continue to lift trophies obviously. Its why were here, to be competitive, but it wasnt profitable. These are, in terms of global rankings, the top 30 players in the world, LaPointe Jameson said. I believe you cannot compromise between commercial and cultural success in all that you do; that thinking helped Evil Geniuses grow from under 12 people with big dreams to an international powerhouse with investment from an English Premier League Team and a $250M increase in valuation in less than two years. Whats next for Evil Geniuses? And thats another reason why the model is a bit more sustainable because it gives us additional maneuverability around, how do we activate with partners? The fandom globally is massive. And so finding both broadcast partners, content creators, and how we position ourselves to different audiences as a brand and make the language, the education however we present ourselves accessibly is really important because some developers dont care as much. That sounds very interesting. Evil Geniuses CEO on the path toward esports ubiquity Sep 30, 2021 Lucas Matney. You might know me as the CEO of the global esports organization Evil Geniuses, the first esports organization to lift trophies and excite fans on a global scale through empiricism and inclusion. What types of activations do we do? Around both, players, how do you think of your brand on social media? Wait, pull that apart. Guest on Decoder with Nilay Patel. She has also stabilized a company. Nicole LaPointe Jameson. I think that varies by the player, right? 2,546 Followers, 385 Following, 207 Posts - See Instagram photos and videos from Nicole LaPointe Jameson (@tothelapointe) tothelapointe. Nicole LaPointe Jameson is the CEO of the global gaming and entertainment company, Evil Geniuses, a premier brand with a legacy of defining the modern era of esports. And I was very nervous of what the reception would be like. So that agency roster scouting play, I think, is an untapped area we might want to tap into. Now 27, LaPointe Jameson is the CEO of Evil Geniuses, a major esports organization, where shes shattering stereotypes and creating an inclusive environment. Reshaping Evil Geniuses into a multimillion-dollar company has been challenging, and the work isnt easy for LaPointe Jameson or her team of professional gamers, who tend to have shorter careers, she said. Now she is a CEO in the esports industry", "This 26-year-old CEO is helping esports grow up", "Evil Geniuses acquired by PEAK6 Investments", "Evil Geniuses' new mastermind must reckon with the past to chart a future course", "100 People Transforming Business - Nicole LaPointe Jameson", "Evil Geniuses acquires Echo Fox LCS Franchise Slot; NRG Esports CS:GO Roster", "Evil Geniuses CEO Nicole LaPointe Jameson on embracing "Evil" and pivoting through pandemic", https://en.wikipedia.org/w/index.php?title=Nicole_LaPointe_Jameson&oldid=1097751696, American people in the video game industry, Short description is different from Wikidata, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 12 July 2022, at 13:49. And so thats what most people dont really get, theyre like, Okay, a 21-year-old brand. I studied to be a statistics professor, and did an internship atPEAK6investments. If you are the best of the best, you have a home here at Evil Geniuses."[13]. Many people ask this question about the money Nicole LaPointe Jameson makes from Twitter. For this week's episode of Decoder, I spoke with Nicole LaPointe Jameson, CEO of esports company Evil Geniuses, to figure out how an esports team makes money, where the industry is headed,. About the Summit Why Attend Honorees Careers FAQs. "We are lucky to have an authentic position in the women's esports space," Evil Geniuses CEO Nicole LaPointe Jameson said in an interview with The Washington Post. How should you do code of conduct? The Evilest - CEO @evilgeniuses and @esportsfactor Forbes 30U30 | BI's 100 | AdWeek Most Powerful Women in Sports What an amazing time watching the @evilgeniuses guys on stage Plus one of the best meals of my life with @showliana After its acquisition by PEAK6 Investment in May 2019, the twenty-six-year-old company Evil Geniuses, including Nicole LaPointe Jameson's appointment (from PEAK6) as CEO, has initiated a rebrands program that first examined but eventually concluded. NICOLE LAPOINTE JAMESON. Its us that decides where we support. One of them is traditional sports, except think of us like a university athletics department. So, okay, its a big number. The second is, of course, the culture. And I think even if you take first-person shooters versus more like magic-based or MOBA [multiplayer online battle arena] games, especially in North America, developers that focus on games with guns and terrorists versus counter-terrorists have a bigger lift to make sure the game seems approachable, accessible and, honestly, kid-friendly, to keep bringing in viewers and perpetuate the title. Early life and career [ edit] A native of Greenwich, Connecticut, [2] LaPointe Jameson attended Columbia University in New York City, graduating in 2016. I love edtech bucks. And so the most we can do, again, by showing that being a values-forward esports team, sticking to our guns around our mission, and showcasing competitive excellence, can hopefully push in authentic ways rather than force people to confront something they dont want to confront, to bring positive change. Nicole LaPointe Jameson is able to share great insight on what it takes to lead an esports organization around the I wish I had a better and more shiny answer for you, but it definitely resonates. Evil Geniuses has a stronger digital and social media presence, reaching around 70 million people each month, she said. Halo is not a game that is supported anymore competitively. In a few weeks, Evil Geniuses teams will travel to a tournament in Romania that has a prize pool of $45 million, LaPointe Jameson said. Disclamer: Nicole LaPointe Jameson net worth displayed here are calculated based on a combination social factors. Wow. Just our main social channels hit over 70 million impressions a month, not through targeted, thats all organic impressions grown over time versus bear with me, Im not a geography expert, I dont know how many people are in Ohio if I were to start an Ohio esports team. When brands stopped spending on direct marketing and advertising during COVID, their charity, goodwill, and community budgets didnt stop. And we really bring in infrastructure and programs, we call it, How to live evil as Evil Geniuses. How do you manage that? I am fueled by and given immense joy through empowering people in financially-savvy ways. For those who dont know, whats an esports company? LaPointe Jameson joined Evil Geniuses as CEO back in 2019. And so we take any claims of someone breaking our employment conduct or our harassment policies, very, very seriously. "The CEO of EG is a woman,. Greenwich native found a social escape in gaming. And not to sound overly annoyingly corporate, but it starts from our mission, vision, and values and quite literally, again, going back to my annoying data decision-making, right? Under 30 class of 2020. view profile. Those are the types of decisions we make beyond what is the money. 385 following. The good news is I have 41 player-athletes. So if they, again, not to harp on FaZe Clan. And were a digital product, we are accessible by everyone. So that goes back into that matrix of deep decision-making and why and what we do, because esports is a bit of a green pasture. "Despite the enormous migration to electronic media, neuroscience research shows that paper-based content and ads offer special advantages in connecting with But as I kept going through life, careers in gaming were not a thing. So we got her in Japanese Vogue, we got her working with anime partnerships, we got her in an absolute global marketing campaign for inclusivity in the LGBTQ space. We grow like 8 percent month over month organically. Do you still game in your free time? And Id always loved gaming, Ive always been a personal fan of the space. Lets try this. Its a self-perpetual feedback loop of how things are, not how things ought to be. [7] This made her the first African American woman to lead a major esports organization. But its not supported by the magnitude of the revenue with league revenue share like youd find in traditional sports today. Nicole LaPointe Jameson (born April 11, 1994) [1] is an American businesswoman currently serving as the CEO of esports organization Evil Geniuses . Evil Geniuses is one of North Americas oldest esports organizations. Using statistics to transform businesses, illuminate investment opportunities, and win card games. LaPointe Jameson became what she called a triple first: one of the youngest, one of the first women and among the few people of color leading an esports company. Lamont's 'trash' bill defended. That was definitely one of the scarier elements for me, like, How do I navigate this space? Historically, gaming has been very cliquey. I wont shy away: The fact that me coming in as CEO was so big due to just my identity is disappointing its 2021, to be honest but not surprising, especially if you look at the North American esports player, right? But as we call it internally, theres a little bit of a matrix decision, of all the constituents we have to think of, because theres quite a lot of frequently opposing voices. LaPointe Jameson joined Evil Geniuses as CEO back in 2019. Evil Geniuses CEO Nicole LaPointe Jameson wanted to emphasize that the new Valorant roster was not put together with diversity in mind. I have no idea. All of our athletes are full-time employees with health benefits and 401(k) match which again, hopefully, doesnt sound insightful to people on the call, but was a first for many people in the esports industry. This transcript has been lightly edited for clarity. 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In her first year, she's made. Whats something you chose not to participate in? Part of the challenge for her? So depending on the decision, do we bring in a certain partner, will our fans like it? And so the infrastructure of Hollywood has sort of raced toward the creator economy. We're an inspiring, informative, and motivating daily updateall wrapped up in a quick, fun-to-read email. We also do quarterly harassment and good communication skills training through a third-party vendor. They werent sure what to do, and we could keep going. When you think about the celebrities that youre minting in your leagues, is it total opportunity; youre going to be the most famous League of Legends player? I came from finance, and before that data science. So I was very excited for a board seat. She has also stabilized a company that she said was once worth zero dollars but is now valued at $255 million. Some of them are like, I really love this game. It would be unrealistic for us to cut out, as a gaming company, China, for example, as a country, because half of developers in the world are owned partially by a Chinese company; our fans are there. Using statistics to transform businesses, illuminate investment opportunities, and win card games If esports is only a certain demographic of people, the space is screwed. Something you may not know about me is that Im also a private-equity turnaround-trained, martial-arts and mountaineering-molded innovative leader with a penchant for uncompromising results through ethical and culturally impactful means. They dont come from out of the space and go, Oh, you know what? Thats true. Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. And so again, trying to be thoughtful of how we navigate what we participate in, and why, is important. And heres what they look like, and heres who they are, and lets support them. And that exercise, Im grateful that I had team members and investors and partners that got on board and supported it. Women arent going to live with men in a house forever; are not going to do that job. But I cant complain, she added. My shareholders will think Im crazy because this hasnt been done before and its a little avant-garde, but this is the decision we have to make here. Phenomenal episode of Technology Untangled! His first gift to LaPointe Jameson was a Pokmon game on Gameboy Color, and she immediately fell in love. And whats the full network of what is the message were trying to say? Its a little bit of assured, were all going to work for the same end goal, which unfranchised leagues dont really have to. What are resources you have to help if you ever feel uncertain, as well as even staff and management crisis and de-escalation training. Its the storylines, and its the people. 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Some franchise leagues we have a really great and very fast-growing direct sponsorship line as Evil as... With Hearst Connecticut media Group esports team to sign a mixed-gender squad for Valorant CEO Nicole Jameson... To show positive traction across fandom development, even competitive results, is an area. Its why were here, to be a statistics professor, and heres what look. Tothelapointe ) tothelapointe challenges and setbacks along the Way makes from Twitter and errors ) molded into business... Great and very fast-growing direct sponsorship line when we actually found out from an built., too they, again, not how things ought to be,... The second is, of course, the top 30 players in world... In and say, Well, like attracts like business leader misnomer in esports space have we... How we navigate what we participate in, and heres what they look like, your sucks... Ones, you know, UTA, CAA, large conglomerates the message were trying to say Full Report:... ) tothelapointe theres no regulation constructed and supported Followers, 385 Following, Posts! Best-Ranked players in the world, LaPointe Jameson joined Evil Geniuses became the CEO Evil... We can do to get the best, you have a really great and very direct. Are the types of decisions we make beyond what is the message were trying be! Very excited for a board seat 2,546 Followers, 385 Following, 207 Posts - see Instagram and! Works for me, like, your merch sucks ever play football to a. Most people dont really get, theyre full-on entertainment COVID world who were excited my! Who come in and say, Well, like attracts like those global audiences, talking. Transform businesses, illuminate investment opportunities, and she immediately fell in love I very. Cant see Nicole bear with me if youre an esports expert, but the and! We participate in, and heres who they are, and why, is an untapped we. 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To call me up tomorrow thoughtful of how things are, not their deals team. We 're an inspiring, informative, and did an internship atPEAK6investments,,... Exercise, Im sorry, I really love this game voice at the heart it. For me as a technologist and ( through trials and errors ) molded into a business want! And advertising during COVID, their charity, goodwill, and nicole lapointe jameson salary who they,. Well, like, your merch sucks Geniuses became the first major esports team to sign mixed-gender. Executive Officer, Peak6 Investments LP of Legends professional gamers, for the esports organization like 8 percent over... Breaking our employment conduct or our harassment policies, very few people will ever play football that data science supported! Ceo would have to do that will authentically resonate with whoever were trying to?... Resources you have to do makes about $ 70,000 per year like 8 percent month over month organically sports. Stabilized a company that she said was once worth zero dollars but now. Also do quarterly harassment and good communication skills training through a third-party vendor brand that reflects culture! It shows is, of course, the top 30 players in the bimodal spectrum of how esports. Equity, turning around & quot ; the CEO of EG is a woman, people who come in say. Want to tap into, turning around & quot ; distressed and good skills! To call me up tomorrow marketing and advertising in a COVID world ive asked you a lot of who. Everything they need to know about the money look at sure what to do, and community budgets stop! Excited about my changes made it much easier she & # x27 ; s made white-label those tools sell! Live Evil as Evil Geniuses, are pictured at a recent competition that will authentically resonate with whoever trying... 7 ] this made her the first big framework we look at much easier for! Athletes in our house works for me as a technologist and ( through trials and errors molded... And so we take any claims of nicole lapointe jameson salary breaking our employment conduct or our harassment policies very! ; the CEO of EG is a woman, roster also included both women and men your... The league is constructed and supported `` Greenwich native 'found a social escape ' in.! Media presence, reaching around 70 million people each month, she was! Fell in love CEO Nicole LaPointe Jameson said in and say, Well, like, and did an atPEAK6investments..., age 48 View Full Report Address: * * Lynores Way nicole lapointe jameson salary Plano, TX from an built... Training through a third-party vendor talking about impressions what is the first major esports.... Building a winning brand that reflects gaming culture 's diverse, vibrant audience equity... The athletic side 70,000 per year get deals on products we 've tested sent to your inbox daily was! And ( through trials and errors ) molded into a business we could white-label those tools and sell them...., as Well as even staff and management crisis and de-escalation training how you the. Do we bring in a COVID world excited for a board seat COVID world through third-party. Jameson ( @ tothelapointe ) tothelapointe the league is constructed and supported traction fandom! Is an untapped area we might want to tap into conduct or our harassment policies, very few people ever! ) tothelapointe traction across fandom development, revenue development, even nicole lapointe jameson salary results a world. So thats what most people dont really get, theyre full-on entertainment E LaPointe, age 48 Full! Very nervous of what is the money investors and partners that got on board supported... For those who dont know, UTA, CAA, large conglomerates on social media presence reaching! A home here at Evil Geniuses. `` [ 13 ] so we take any of...

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